WHAT IS SEO—AND WHY SHOULD YOUR BUSINESS CARE?

You’ve probably heard the term “SEO” tossed around in marketing circles. Maybe someone told you, “You need SEO to grow your business online.” But if you're like most business owners, you might be wondering: What exactly is SEO, and why does it matter? Don’t worry. We’re going to explain it in plain English—with zero jargon and lot